A View From the Bridge in Act One Essay Example for Free

A View From the Bridge in Act One Essay A View from the Bridge is a play written by Arthur Miller. This play is set in America in the 1950s, in an Italian American neighbourhood under the Brooklyn Bridge in New York. The area Eddie Carbone and his family live in is called Red Hook, a tightly knit community where neighbours are almost like family and everyone knows everything about each other. Red Hook is a poor area where all the families are in the same situation; men work at the docks and the women stay at home cooking, cleaning and caring for the children. Most of Millers work is set in America and portrays realistic characters and events. He deals with political and moral issues and weaves in ideas from Greek Tragedy. He is interested in how personal relationships dictate the way one leads ones life and about peoples struggles to do what is right. In this play, Eddie is the tragic hero; he mirrors the hubris characteristic. This will foreshadow to the audience that he will be the reason for his own downfall. The Hubris character, mentioned in one of Alfieris speeches, would tell the audience that Eddie would always thing that hes right and no one would be strong enough to stand up and prove him wrong. Miller gives us clues about the play through dramatic irony (audience will begin to understand that Eddies feelings towards his niece arent right), symbolism (the characters on stage use a lot of words that have several meanings, and one of those popular words in this play is sugar, which was mostly used to represent Catherine), foreshadowing (Miller gives us a straight introduction to the lawyer of this play who foreshadows a blood-shed ending. Eddie also foreshadows his own future actions by telling his family about Vinny Bolzano) and by using stage directions (the audience gets a better understanding of the play by looking at the positions of the different characters, for example, throughout this play Eddie slowly becomes separated from his family, he becomes isolated, this is represented through the different arrangements on scene, towards the end of act one, Eddies mostly found sitting or standing by himself). This can also be seen through Eddies language towards his niece (I dont like the looks they are giving you in the candy store), the names he calls her Kate, the way he behaves to her and also through Beatrices and Alfieris actions and conversations to Eddie to try and stop what Eddies doing. Each of the dramatic functions shows us that theres something wrong with Eddie and his relationship with his niece and this could also possibly cause his own downfall. This play mirrors a Greek tragedy where the outcome is known. In this Greek tragedy, the hubris character is represented as Eddie. Our narrator, Alfieri, whos also an unlucky lawyer, guides us throughout the play and he sometimes gives the audience hints and clues about whatll happen next. Hes the one who introduces the play at the beginning. He says In some Caesar year another lawyer heard the same complaint and sat there as powerless as I and watched run its bloody course. His speech tells us that what is going to happen is inevitable. It happens again and again and no one can stop it. The word bloody tells us that this play will end with blood, perhaps a death. Another lawyer backs up one of my previous point, which shows that this happens again and again. Caesar also shows us that this started years ago. These words also give us a basic idea of the settings. Miller wanted to retell this story with an ordinary family; this is foreshadowing the inevitable tragic ending. In this play our hero is Eddie, Eddie Carbone. He is a flawed-hero who doesnt recognise his feelings towards Catherine, whom he also calls Kate. However, hes not only a flaw-hero; hes also a real hero. His actions show us this, for example he welcomes the idea of the illegal immigrants. Eddie tells Beatrice that its an honour, B. I mean it. Hes benevolent as well as generous. Eddie has supported his family and has also brought up Catherine. So in this section, Miller uses foreshadowing and Greek characters to make the audience aware of the tragic ending. Through foreshadowing, he makes the audience conscious that he is a real-hero because he helps Catherine, looked after her for all these years and accepted the immigrants into his house without any trouble. But the audience will also be familiar with the fact that he is a flawed-hero, this is because of Alfieris speech, which is right at the beginning of the play. Alfieri mentions Hubris and that is the type of character that Eddie is mirroring. This will give a hint to the audience that his downfall would probably be caused by his own thoughts that others arent able to prove wrong, even if they do prove it wrong; Eddie ends up finding something wrong in there too. The whole man that Alfieri describes in Eddie is the self-interested man. Eddies actions within the play are completely motivated by his own desires at the expense of others. Hints about Eddies obsession with Catherine were given right at the beginning. This will also make the audience aware of a tragic ending, his incorrect kind of obsession will obviously cause his downfall, and furthermore the audience will also start to wonder the extremes that he will go to, to keep his niece safe from men. Eddies obsession has one way or another extended, this has also led him to more acts. The audience starts to realise this when he says you are walking wavy. This is not a usual relationship between an uncle and a niece. The audience will start to understand that something is wrong there. Wavy also emphasises the point that she does it on purpose, like moving her hips, its a natural thing to do, some people might suggest that shes also attention seeking. However other people might suggest that it suggests a sexual manner which Eddie accuses Catherine of having just in her walk. Eddie doesnt seem to know that hes over-protecting Catherine. He doesnt like her dressing-up herself, which could be seen as something that young girls usually do in the eyes of the audience. But others might also argue that hes just doing the job of a good uncle. However when he says Whats the high heels for garbo? , the way he says might again make the audience take their sides. Though the word garbo, the audience will realise that again his feelings are wrong, this is because he compares a beautiful actress to his niece. High heels also shows that he doesnt like other people seeing her in the way he does, she can look pretty in the house but in front of other men, she has to look simple. This will also the make the audience aware of his own downfall, his feelings towards Catherine arent right, he tries to lead and control the situation, and this also makes the audience anticipate whats going on between Eddie and Catherine. He also doesnt want her to have a job. The audience understands this when he says I know that neighbourhood B, I dont like it. Eddies again showing his over protectiveness by not allowing Catherine to go to work. This quote again can have lots of meanings, for example, some people might think that Eddie doesnt seem to like Kate to be working with other men, but others might suggest that its just Eddie looking at Catherine like a child, like a kid. Eddie definitely doesnt want Catherine to get mixed up with men. We see that when Catherine waves at Louis, Eddie seems to not like it even though Louis is just a well-known family friend. This might also be because he doesnt like her socialising with men. He tells her that he knows stuff about Louis that she doesnt know. Miller also foreshadows Eddies end by introducing the story of Vinnie. This is the story of a young boy who snitches on his own immigrant uncle. Eddie lectures Beatrice and Catherine in Act one, he says Just remember, kid, you can quicker get back a million dollars that was stole than a word that you gave away. This means that he know what the impacts will be if anyone found people at their house. This can also be seen as ironic because he ends up doing it himself just like the little boy so the audience might compare these two characters and decide that Eddie has the heart and brain of a kid when he phones them so he doesnt really know what he is doing. This quote also reveals that Eddie knows his own fate- he knows what will happen to him but cannot escape his fate. Much like Alfieri, Eddie watches himself make decisions he knows will not only ruin his reputation in the community, but also kill him. Eddie may know the consequences of what he does, but remains powerless or too mad to stop it. Miller sets up Eddie so vehemently against betrayal that his transition on the betrayer seems illogical, so this is another way in which Miller makes the audience aware of the tragic ending, he makes Eddie go to his extremes and the audience will just have to watch the consequences.

The Beatles Essay -- essays research papers

The Beatles There have been more books published about one 20th century icon than any other, this band that is said to have broken down barriers in all ways, is the Beatles. Their music was said to have driven that younger generation mad. Perhaps it was because they were one of the first bands ever play real rock and roll music; or maybe it was those cute little peacoats they wore. Or maybe it was just because they were foreigners in the world of music, yet seemed to fit right in with the young people. Whatever reason was, the Beatles were a band that shaped a generation and ones soon to come. The Beatles were more than just a rock and roll band , they were a group of young men who wanted to go a new direction in music. John Lennon, one of lead vocalists, basically started with the intention of moving away from the "Skiffle Boom Era" which was dominating the time. In his doing so, he began to lay the foundation for what would later be the most famous rock band ever. The original band members were as follows : John Lennon, vocals and guitar ; Paul McCartney, vocals ; George Harrison, guitar ; Pete Best, drums ; Stuart Sutcliffe, bass guitar. In March of 1961, the Beatles began to play at the club that would later be nicknamed "The Home of the Beatles". The Cavern Club, which's premises comprised a small group of cellars below a seven story warehouse which had originally been used as an air raid shelter during the war. Later, Alan Sytner, a jazz fan dec...

Patient Advocacy Analysis Essay

Introduction A patient advocate may be present for healthcare appointments and alert the healthcare provider about patient compliance issues. He or she may separately assist the healthcare provider and support staff with potential issues and communication challenges. The patient advocate is also responsible for maintaining communication with the patient and healthcare provider to ensure that patients understand the procedures. By reducing fear and increasing patient compliance, this can result in higher successful treatments. Generally, a patient advocacy contract that includes a release of medical information must be placed with each healthcare facility (Ad Hoc Committee on Advocacy, 1969). Some institutions may require a power of attorney for healthcare for a patient advocate to exchange confidential information. The patient advocate may provide medical literature and research services to the patient, family, or healthcare provider. The patient advocate may also assist with family communication on issues arising from illnesses and injuries . This may include further referral for care and support for both patients and families. The patient advocate has a responsibility for awareness of compliance, appropriateness, and coordination of care for the patient, such as oversight for potentially conflicting treatment modalities and medications. The patient advocate can ensure that questions about the appropriateness of treatment are promptly discussed with the patient’s care provider, and that all treatments and concerns are promptly entered into the patient’s healthcare record. The patient advocate is also responsible for reviewing the patient’s healthcare record for correctness and for explaining it to the patient. Another responsibility of the patient advocate is to create and maintain an electronic log for the patient that is available on disk to healthcare providers i This log may be of great benefit in subsequent urgent situations. The patient advocate can also assist in resolving disputes between patients and their healthcare provider, as well as engaging in communications on behalf of the patient in case of employment issues by approaching the employer to achieve a mutually beneficial solution for the employer and the individual employee. Where applicable compliance standards are not met, the patient advocate may conduct liaison with corporate oversight, government agencies, or legal professionals to further negotiate such issues on behalf of the patient and family. It is the duty of a patient advocate to maintain patient privacy according to local and national laws, treating all patient and family information as privileged and protected. This includes ensuring that healthcare providers’ communications are treated as highly confidential and privileged, whether or not those communications are specific to the patient, and that permissions to disclose information are negotiated carefully. It is also the duty of the patient advocate to follow any referrals for medical, financial, legal, administrative or other personnel to assure that the patient is always kept safe and well informed, never abandoned or misled during the process (Carlton, 1984) SWOT Analysis When developing a SWOT analysis for the Patient Advocate Organization, three primary purposes emerged: 1. Inspire continued trust and confidence in the nursing profession among patients, their families, and the American people; 2. Leverage nurses, the single largest health care workforce, together with patients, partners in their care, in accelerating performance improvement; and 3. Stimulate reform through shared perspectives, knowledge, and values among nurses and patients, their families, and consumer stakeholders. A SWOT analysis focuses on internal strengths and weaknesses and external opportunities and threats. In this instance, these concepts have been applied to a proposed alliance that serves these three proposed purposes. Typically, SWOT analyses are presented in tabular formats and entries are listed in one of four quadrants in the table (i.e., strengths, weaknesses, opportunities, threats). The SWOT analysis is presented in Table 1. Strengths Purpose 1. Inspire continued trust and confidence. a. Existing nurse workforce is the largest segment of the healthcare workforce b. Living up to nursing’s promise to represent the patient voice c. Expanding consumer recognized success (e.g., number of hospitals, evidence-based link to quality/safety). d. Expanding and maturing evidence-based that establishes nursing-quality-value linkages. e. Operating consumer advocacy groups is a well-known skill for several of the major groups with which we could partner f. Convener organizations have a proven track record in working together (e.g., areas of education, competency development, leadership) Purpose 2. Accelerate performance improvement a. Expanding and maturing evidence-based that establishes nursing-quality-value linkages b. Partnering to expand and accelerate current and future measurement sets (examples follow): b.1. Experience with, and advancement of, measure development and data collection (i.e. NDNQI, AWHONN EDGETM Database, etc) b. 2. Existing national, regional, and state nursing performance measures databases (e.g., NDNQI, CalNOC, Maine and Massachusetts) b.3 Existing national quality measurement and reporting infrastructure (e.g., Compare websites) Purpose 3. Stimulate reform a. Existing nurse leaders with strong organizational skills and credible backgrounds b. Threats by existing nursing and nurse faculty shortages are widely recognized by policy makers and health care stakeholders. c. Patients and nurses, each individually,†¨make strong advocates; together, their combined effectiveness will likely be transformative d. Reviewing the evidence suggests that nurses make effective policy advocates Weaknesses Purpose 1. Inspire continued trust and confidence. a. Existing, numerous professional nursing organizations and specialty groups result in fragmentation and diffusion of the expertise and resources among nursing as a whole. May be confusing/distracting to consumer groups who join an alliance b. Creating a new â€Å"fancy† alliance may not change nursing’s image from that of a profession that â€Å"takes orders.† We may remain unable to gain access to high levels of policy making and policy makers c. Funding source for sustained support is unknown d. Participation would be voluntary (e.g., What incentive†¨would organizations have to provide technical time and support for NPQA?) Purpose 2. Accelerate performance improvement a. Representation of VANOD, CalNOC, MilNOD is lacking in the convener group gathering under the planning grant b. Lacking sufficient nursing-sensitive outcome measures and resulting data to address all patients in all settings across an episode of care limits how comprehensively nursing care quality can be portrayed and might limit partnerships with certain consumer groups c. Developing standard language may be necessary prior to creating additional standard measures (e.g., birth date or date of birth) d. Adding/changing billing codes (e.g., G-codes, E-codes) to document nursing care is not in the realm of influence for nurses or consumers but together we may have more success. Purpose 3. Stimulate reform a. Nursing is not typically a ‘target’ of federal policies because of employee-employer relationship (rather than direct contractors with payers for services) b. Existing consumer and nursing organizations approach policy makers with multiple requests: lack of unity c. Nursing inclusion within existing alliances may be viewed as duplicative Opportunities Purpose 1. Inspire continued trust and confidence a. Build upon nursing social capital with consumers as the most trusted among health care professions b. Identify (empirically, anecdotally) and enhance the value-added of nursing with consumer participation and support c. Improve consumer understanding about the quality of nursing care d. Improve nursing’s knowledge of consumers’ experience of professional nursing Purpose 2. Accelerate performance improvement a. Continue quid pro quo to various alliances (i.e. HQA, KCA, QASC) providing entry into these policy discussions b. Dedicates significant, shared resources to improving quality, safety and value c. NPQA could serve as a neutral reporting entity to achieve economies of scale and scope by moving performance measurement reporting from various nursing organizations to a central source. d. NPQA sets agenda for measure adoption and collection Purpose 3. Stimulate reform a. Disseminate practice-based questions/issues to policy makers and thought leaders to guide funding of research or studies b. Recognize evidence that suggests that nurses, APRNs and consumer groups have opportunities to strengthen their policy voice c. Vision for proactive, toward thinking policy agenda that can push (e.g. What so we want decision makers know about nursing performance?), pull(e.g. What do decision makers already know about nursing performance ?) and/or Partner (e.g. What do decision makers want/need to know about nursing performance ?) Threats Purpose 1. Inspire continued trust and confidence a. Consumer partners may overwhelm nursing. Nursing may be subordinate to consumer leadership. b. Potential to be barraged or criticized by special†¨patient advocacy groups and specialty nursing groups who are not included in membership c. Partnership adds complexity to operational aspects of an alliance such as leadership, governance, membership dues, etc Purpose 2. Accelerate performance improvement a. Current national practice specialty organizations (AORN, AANA, ONS, AWOHNN, AACN, ACNM) have limited resources and will have to decide where to invest (e.g., choices will need to be made that could result in weakening NPQA) b. Data may portray low quality nursing performance with subsequent unintended consequences for nursing c. Established boards of both large nursing organizations and consumer organizations may refuse to support or may change support as leadership and resources fluctuate d. Alliances with whom nursing has a quid pro quo relationships have not universally welcomed nursing participation and have rationed our involvement (e.g., don’t recognize different nursing groups) e. Consumer group(s) may not recognize a need to measure nurse performance in the same manner in which nurses do. Conflict may result (e.g. consumers may think, â€Å"Did the nurse carry out the order?†) Purpose 3. Stimulate reform a. Absence and inattention to nursing issues/strengths in health care reform proposals b. Presence of a strong medical lobby and physician advocacy groups linked with consumers c. Established alliance landscape and inconsistent/ ‘unwelcoming’ nature among existing alliances to nursing d. Lack of awareness by policymakers of the necessity to engage nursing to realize dramatic and sustainable improvements in quality and safety Customer analysis Before implementing this process in South Florida, it is necessary to conduct the market research to check whether this process has market relevance to this area. In other words, it is important to find out whether customers want to use patient advocacy and then analyze if it is available for implementing it in this area via the drives of value. Basically, there are three interdependent drivers of value, including population health, patient experience and total cost per capital, to promote the development of patient advocacy. The data published by U.S. census government shows that the population in Florida is experiencing a huge change during recently year, no matter the change is characteristic by age or race. First, as illustrated in Figure 2, we can see that from 1960 to 2040, the actual and projected census population will rapidly grow from around 50,000 to over 25,000,000 in Florida. There are two main factors causing this phenomenon. On the one hand, there are the baby boomers. This accounts for the natural population increase. While births exceeded deaths during each of the two decades, less than half a million persons were added to Florida’s population each decade due to the natural increase. On average, 118 more Floridians were born than died each day during the decade of the nineties (Census Report, 2000). On the other hand, individuals’ life expectancy is rapidly extended. As populations of modern societies have begun to age, the older age cohorts have become disproportionately represented. Figure 3 show that the age group over 65 and up holds the largest percentage during 2010 to 2030. For example, in the area of Southeast Florida, its population of 6.2 million, is larger than 34 of the 50 states in 2008. About one in every three (31.2%) South Florida resident was born in the state of Florida. Meantime, in South Florida, the elderly are projected to reach almost one million (20.7% of the total) in 2030, up from 14.4% in 2010 (Ogburn, 2010). Compared to the Treasure Coast, the change is becoming more obviously as it is shown in Figure 4. The data described above figures out that even though the population growth slowed down in recent days, South Florida continue s to grow at a speed that is faster than the nation as a whole, with higher rates in the northern region. Apparently, the change population characteristic provides a huge market for the patient advocacy. A demographic trend often overlooked in discussions of healthcare is the changing structure of American families and households. There has been a decline in the proportion of the population that is married and a proportionate increase in the size of the single, divorced, and widowed population. The average household size has declined, and there has been a large increase in the proportion of the population that lives alone. Therefore, more and more households are involved in the health industry to some extent. This means that Floridians’ expectations for acquiring healthcare knowledge and learning about diseases is increasing. This will help them know how to make decisions when they face the healthcare problem and know whether the plan recommended by physicians and nurses are available to them. Secondly, as illustrated in Figure 5, it can be shown that the race/ethnic composition o f Southeast Florida was made up of 37% Hispanic or Latino. In 2000, the non-Hispanic White population represented 47% of the regional total, down from 57% in 1990. In other words, the non-Hispanic White population of Southeast Florida ceased to be the majority sometime in the 1990s, due mostly to the growth of the Hispanic population in Miami-Dade Country (Ogburn, 2010). Hence, it is very important to take the Spanish language into account when patient advocacy is established. Thirty-three percent of the South Florida population is over age 65, so for those elderly who do not know how to speak English, patient advocacy could help them understand what the medical staff tell them about their diseases or how to take those pills. It also helps to reduce the potential abuse error when patient advocacy staffs teach those patients via their own language. Thirdly, as acute illness has declined as the pervasive type of disorder, chronic conditions have emerged as the dominant type of health problem in developed countries. Chronic conditions generally do not contribute directly to mortality, but are often cited as underlying causes of death. They are more likely to interfere with the quality of life, since they often result in some form of disability. Chronic diseases always result in more cost and more time for recovery. Some maybe even cannot be treated. Thus, patients find themselves confused about the advantages and disadvantages of the treatment. Patient advocacy members listen to confused patients and help them collaborate with physicians and insurance companies. Patient advocacy will offer medical assistance, insurance assistance, home health assistance, elder and geriatric assistance and legal assistance. Those types of assistance will help patients with chronic illnesses to understand their healthcare conditions in detail. The Four Ps The four marketing Ps (product, price, place and promotion) are important in developing the entire marketing process for every company or organization. In other words, the heart of a marketing strategy is the development of a response to the marketplace. For every business, all they need to do first is to identify the customers’ needs, and then determine the price customers are willing to pay. Then, they need to identify what place is most convenient for customers to purchase the product or access the service and, finally, they need to promote the product to customers to let them know it is available (Berkowitz, 2011). Hence, when conducting the Four Ps analysis, there are some questions we need to figure out. Those questions are shown on Figure 6.1 (â€Å"4Ps Marketing,† n.d.): Product The important thing to remember when offering the service of patient advocacy to customers is that they have a choice. For example, for health care providers, they can rely on the customer service center in their own organization to deal with patients’ complains; for patients, they might turn to their doctors or friends who have those treatment experience for help when they need. Therefore, patient advocacy organizations should considerable emphasis on developing a list of help service which customers really want. For example, in South Florida, as we also mentioned earlier in this paper, a large proportion of people speak Spanish as their first language, so Spanish speaking can become a selling point and add into the service list in this area; especially in a situation of establishing commutation between a Hispanic or Latino patient and an English-speaking physician. What is more, for those existing services, the organization should also pay attention to the product life cycle as well. For example, with the implementation of Obama Care, the American healthcare system has become a complex system, and it has become increasingly difficult for patients to understand and adapt, so patients’ fears and frustrations have continued to grow since they may get confused by the new policies and become worried about how to get their reimbursements after the treatment. In other words, customers’ requirements change over time. What is important and useful today may be discarded tomorrow. Therefore, marketing should continuously monitor the external environment and other factors to modify the services in order to meet the customer’s need. Price Price focuses on what customers are willing to pay for a service (Berkowitz, 2011). And the customer’s perception of value is an important determinant of the price charged. Customers draw their own mental picture of what a service is worth. So the pricing decision is a major aspect of marketing strategy. In the healthcare industry, the issue of price is less likely to be a concern since pricing was based on predetermined reimbursement formulas. However, in order to sustain and develop and organization, whether public, non-profit organization, private, or for-profit, patient advocacy organizations still need to pay attention on how they establish the price. 1. The Types of Services and Complexity of Service. As customers’ needs are varied, there are perhaps dozens of services health advocates can provide, ranging from explaining treatment options to reviewing hospital bills, from uncovering clinical trials appropriate to customer’s need, to getting their insurance company to pay a claim they think should be covered. Each service should cost differently according to the time it takes to accomplish it. 2. The Background and Expertise of the Employee Just as would be true in any service business, the more credentials an advocate has achieved, the more it will cost. Further, some advocates have developed specific niches to their work that becomes a benefit to customers, who may be worth a higher salary. So obviously, a higher price should be made for these employees in order to sustain the organization. 3. Geographic Location. Just as there are variations in cost for almost anything we buy based on where we live, the same is true for health advocacy services. As shown in Figure A7 (â€Å"Miami Household,† 2011), in Florida, take Miami as an example, households with income under 15,000 reached 25% in 2010, which was twice as many household of the entire United States. Considering the low-income rate in this area, the price should not be too high when providing services. However, the danger of using low price as a marketing tool is that the customer may feel that quality is being compromised. It is important when deciding on price to be fully aware of the brand and its integrity. A further consequence of price reduction is that competitors match prices resulting in no extra demand. This means the profit margin has been reduced without increasing sales. Place All businesses must decide how many other organizations are needed to distribute their product or service, so does the patient advocacy organization (Berkowitz, 2011). In fact, the purpose of getting any intermediary organizations involved is to provide service to customers in a more accessible way. Therefore, not only big general hospital, but also small primary care clinic should be considered when providing services. Besides, â€Å"place’ in the marketing mix, is not just about the physical location or distribution points for services. Especially in the healthcare industry, it encompasses the management of a range of processes involved in bringing patient advocacy to the end consumer. Promotions Promotion is more than just advertising (O’Malley, 2001). The promotions aspect of the marketing mix covers all types of marketing communications such as advertising, personal selling, publicity, and sales promotion. However, advertising is an important part of promotion. Generally, advertising is conducted on TV, radio, cinema, online, poster sites and via the printed press (e.g., newspapers, magazines). Different advertising channels can be used to maximize the effectiveness of advertising. For example, TV advertising makes people aware of a help service and press advertising provides more detail. This may be supported by in clinic or hospital recommendation to get people to try the service. It is imperative that the messages communicated support each other and do not confuse customers. A thorough understanding of what the brand represents is the key to a consistent message. The purpose of most marketing communications is to move the target audience to some type of action. This may include purchasing the service, visiting or calling the organization, and recommending the choice to a friend or purchasing another service that he or she may also need. The key objectives of advertising are to make people aware of the service offered by the organization, which they cannot get from anywhere else, and to feel positive about it and remember it. Therefore, when promoting, messages should gain the customers’ attention and keep their interest. The next stage is to get them to want what is offered. Showing the benefits that they will obtain by taking action is usually sufficient. The right messages must be targeted at the right audience, using the right media. Take South Florida as an example, 33% of the population in this area is over age 65, so it is important to find an advertising channel to reaches this group of people. In this case, Internet advertising may not be such a good idea while newspaper and television may bring more customers to the organiza tion instead. Conclusion After analyzing the market in South Florida, we can easily reach the conclusion that there are great needs to have patient advocacy in South Florida. In fact, patient advocacy is an emerging practice, and it deserves more recognition when developing healthcare business. Whether you are in private practice, serve as a hospital patient advocate or are developing an advocacy program in a managed care company, having a clear marketing plan of patient advocacy in your business region is a key factor to successfully grow your practice in the future. References Agency for Healthcare Research and Quality. Healthcare costs and financing. Research Activities. 2011. Accessed at heep://www.ahrq.gov/research/jun11/0611RA11.htm. Ad Hoc Committee on Advocacy. (1969). The social worker as advocate: Champion of social victims. Social Work, April, 16–20. Berkowitz, E. N. (2011). Essentials of Health Care Marketing. 3rd Edition. Jones & Bartlett Learning, LLC. Carlton, T. O. (1984). Clinical social work in health settings. New York: Springer Publishing Company. Florida Population: Census Summary 1990 and 2000. Make a difference as a patient advocate. Retrieved from: http://allhealthcare.monster.com/benefits/articles/3210-make-a-difference-as-a-patient-advocate?page=2 Miami Household Income Statistics (2011). CLR Search.Retrieved from: http://www.clrsearch.com/Miami-Demographics/FL/Household-Income Ogburn R. F., 2010. Demographics and population growth in southeast Florida. South Florida Regional Planning Council. Retrieved from http://www.sfrpc.com/region/demographics.htm O’Malley, J. F. (2001). Healthcare marketing, sales, and service: An executive companion. Chicago: Health Administration Press, p. 101 4Ps Marketing Mix Example (n.d.). SmartDraw. Retrieved from http://www.smartdraw.com/examples/view/4ps+marketing+mix/

The Trojan War Between The Greeks And The People Of Troy

The Trojan war raged on between the Greeks and the people of Troy. Both the Oresteia and the Aeneid begin just after the war had been won by the Greeks. The two stories have different perspectives on the destruction caused by the war, however they do not agree upon if the war and all that came with it was justified. The trouble began after the Trojan prince Paris abducted Helen, the wife of Menelaus of Sparta. When Menelaus demanded her return, the Trojans refused. Menelaus then persuaded his brother Agamemnon to lead an army against Troy. Agamemnon’s story continues in the Oresteia. The story within the Aeneid follows Aeneas and his fellow Trojans as they flee their destroyed city. Because of the great contrasting views on this war make it impossible for both authors to find that the war was justified. In the Aeneid they were upset about losing their hometown during the Trojan War, however retroactively it leads to the founding of Rome, so it was good in the long run. In the Oresteia they felt that it probably justified, however the hero’s lives were â€Å"ruffled† after being away for ten years, but they thought it was justified because Paris had abducted Helen. However, with the contrasting views of the Trojan War both works link it to the following events by telling the stories of their cultural hero’s after they return from war. In the beginning of the Oresteia the author has notes about the story and his translation. In this note he addresses the overarching plot of theShow MoreRelated In Christa Wolfs Cassandra, the story of the fall of Troy is cleverly944 Words   |  4 Pagesfall of Troy is cleverly retold in a monologue that focuses on patriarchy and war. In Christa Wolfs Cassandra, the story of the fall of Troy is cleverly retold in a monologue that focuses on patriarchy and war. The novel tells the tale of the Trojan War through the eyes of Cassandra, who is the daughter of Priam and prisoner of Agamemnon. While reading the book, the reader must wonder what changes Troy is going through before and after the war. In the months leading up to the war, changesRead MoreThe war between the Trojans and the Achaeans, which resulted in the Fall of Troy1084 Words   |  5 PagesA war is a behavior patterned of organized violent conflict, which the causes are extreme aggression, societal disruption and high mortality. It involves two or more groups which has found a conflict which may not be resolved, only through war. In all cases, there is always one participant or group which remains successful at the end. Leaders always enter a war with their nation even though they say their actions were defensive; however when viewed objectively, their actions may more closely be dueRead MoreResearch Essay - Trojan War1431 Words   |  6 PagesEssay - Trojan War More than eight centuries ago, Gods and Goddesses lived among mortals, controlling every aspect of life. For every act of nature, rain or sun, war or peace, there was a God who was responsible. In the early centuries, religion was often considered the most important aspect of life. Mycenaean Greeks (Spartans) and the Trojans believed that the gods they prayed to were at war and because of this, they were at war too; this lasted for ten bloody years. In brief, the Trojan War beganRead MoreFilm Review of Helen of Troy1658 Words   |  7 PagesAbout 3,200 years ago in recorded historys infancy, when humankinds imagination peopled the known world with great heroes and villains and nature reflected the mood of the gods and goddesses. I.B. Place of Action: Troy (Asia Minor), also Ilium (ancient Ilion), famous city of Greek legend, on the northwestern corner of Asia Minor, in present-day Turkey. Anatolia is west of Greece (across the Aegean Sea) and north of Egypt (across the Mediterranean Sea). II. Characters and Description of CharactersRead MoreThe Trojan War : History Not Myth1545 Words   |  7 PagesSam Urban THEA 240-09 Professor Banerji Final First Draft The Trojan War, History not Myth The Trojan War is described as one of histories most legendary battles. This battle is told to have lasted ten years, resulting in the eventual collapse of Troy, under the siege of Greek forces. Modern knowledge of the Trojan War has survived mainly through the account given in Homer’s Illiad, and while having proved to be a rich source of inspiration for other writers, artists, and even filmmakers in recentRead MoreThe War From The Realm Of Myth And Poetry1267 Words   |  6 Pagessuggested that we should move the narrative of the Trojan War from the realm of history into the realm of myth and poetry until we have more evidence. Many would argue that we now have that additional evidence, particularly in the form of the Hittite texts discussing Ahhiyawa and Wilusa and the new archaeological data from Troy. The lines between reality and fantasy might be blurred, particularly when Zeus, Hera, and other gods become involved in the war, and we might question about some of the de tailsRead MoreThe Trojan Horse1296 Words   |  6 PagesThe Trojan Horse was the ultimate sneak attack, bringing a city that would withstood nine years of battle to its knees. â€Å"I want to find out whether there was any real history behind that myth and in particular whether there was any real history behind the Trojan Horse,† says Edith Hall. In the epic poem, the Greeks set out for Troy to rescue Queen Helen, whose face â€Å"launched a thousand ships. After Edith had done research in Heinrich Schliemann first archeology dig he came to the conclusion thatRead MoreTroy Movie Review1224 Words   |  5 PagesTroy directed by Wolfgang Petersen 2004 The movie Troy is about the conflict between the Greek city-states, led by Agamemnon, and Troy, ruled by Priam. These two have this conflict because Paris, Prince of Troy, fell in love with Helen, wife of Menelaus who is Agamemnon’s brother and king of Sparta, and took her back to Troy against the wishes of his brother, Hector, who, with his father, had been trying for years to make peace with Sparta and had finally gotten that peace. Agamemnon had recentlyRead MoreEssay about Iliad and The Odyssey by Homer1702 Words   |  7 Pages is perhaps the most famous and notable writer of epics. Inspired directly from the stories that had been passed down orally over the centuries, Homer wrote these epic poems retelling the stories of the last year of the Trojan War and Odysseus’s journey home after the Trojan War. These epics are filled with supernatural events such as gods lending their power to a hero, allowing him to slay row after row of troops and gods going directly on to the battlefield to help turn the tide in a battle. TheRead MoreThe Iliad Character Analysis749 Words   |  3 Pages Throughout Homer’s epic poem, â€Å"The Iliad,† the Trojans and the Greeks fight a violent war. Hera, Athena, and Aphrodite engage in a contest to know who the fairest Pantheon goddess is. Zeus, the king of Gods, chooses Paris, â€Å"a man who [keeps] his word† (Friedman), to elect the most beautiful goddess, but Aphrodite bribes him by saying â€Å"Helen of Sparta, the most beautiful woman in the world will fall in love with you†(Friedman 3). Seduced by the goddess of love’s offer, Paris immediately declares